Search engine optimization (SEO) is a combination of internal (designing of your web site) and external techniques used (thing you can do on the internet) in getting your web site to rank high on the first page of an internet search.
Search engines are software that searches relevant web pages based on a user's keyword or phrases on the internet. The most popular search engine in Google.
There is good news and bad news about keywords. The bad news is they're no good. The good news is they're very important. So, how they are being applied make all the difference.
Internal techniques are how you design your web site so that it's easy for search engines to zip through your web pages, looking for information.
External techniques are different strategies such as site submission, email blast, content marketing, banners ads, link exchange, adwords, and organic rankings.
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